Define your target audiences in the movie industry accroding to demengraphic segmentation.
With the development of media technology, the #movie # has become an indispensable part of people’s life, and it has become an effective way for people to obtain information and understand the culture. As a product of the integration of media and entertainment, the film has the characteristics of strong appeal to the audience, and close integration with new media. But the audiences are very fragmented and the conduits are relatively more dispersed. So, How to defines the target market?
Target market definition
According to #demographic segmentation#, the characteristic of the consumer in the movie industry. Movie industry’s audiences are from all over the world and they are a different nationality, they have different demands of the movie, different cultural characteristics, and customs. Audiences are more willing to watch local movies with the same culture and taste. Ever seen the famous movie such as #Transformers#. They have specific editions in China which they enter and # Chinese actor # starred in. The content of these movies a little different according to different and are based on the local customs, religions as well as nationality.
Profile of a consumer
Racheal, a 21 years old student and comes from China. currently studying a degree in QUT. She was born and grow up in China, she is a very shy and introvert girl. With her background, # Chinese cultures #are more connotation and traditional. So, she is more preferable to watch a romantic movie or the movie which included some Chinese element that will make her feeling sense of belong, and she doesn’t has too much interested in the movie with porn exposed scene, revenge, and bloody killings content.
References
‘Transformers 4’ casting Chinese actors in top roles: Another sign of China reigning over Hollywood?. (2019). Retrieved from https://www.foxnews.com/entertainment/transformers-4-casting-chinese-actors-in-top-roles-another-sign-of-china-reigning-over-hollywood
(2019). Retrieved from http://uis.unesco.org/sites/default/files/documents/diversity-and-the-film-industry-an-analysis-of-the-2014-uis-survey-on-feature-film-statistics-2016-en_0.pdf
Cinema 2018 – 9 Key Trends / Challenges – The American Society of Cinematographers. (2019). Retrieved from https://ascmag.com/blog/the-film-book/cinema-2018-key-trends
Cleveland, M., Papadopoulos, N., & Laroche, M. (2011). Identity, demographics, and consumer behaviors. International Marketing Review, 28(3), 244-266. doi: 10.1108/02651331111132848
Movie industry 